Session Number: 631

 

Session Title: The Main Street Approach: Using "Real-Life Simulation" in Sales Training

 

Room Location: Coronado A

 

Day and Time: Tuesday, 11:15am - 12:15pm

 

Session Format: Learning Story

 

Led by: Dan Duren - Director, Global Learning & Performance Systems - ReachLocal

 

Preview PodCast

 

Session Description: Teaching your salesforce in a real-life setting can be challenging. But what if you could teach them in a "real-life simulation" setting on Main Street, USA? This session will explore how ReachLocal combined the design of a movie studio back lot with the concept of an airline simulator to produce a unique sales training environment called Main Street University.

*: Challenges with training today's sales force

*: Using actors, scenarios and technology to simulate inside and outside sales

*: Lessons learned in a real-life simulated sales training environment

 

 

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