Supplier Name: Cisco-WebEx

Session Title: Can Training Enhance Customer Loyalty?
Session Number: 616
Room: Coronado P
Day and Timeslot: Tuesday - 11:15am to 12:15am
Formats: Supplier Showcase
Session Description: Everyone knows that it is cheaper to keep an existing customer than find a new one. But how can training influence customer loyalty? Join Darryl Draper of Subaru as she explores how Subaru launched the automotive industry's first customer service recovery program designed to increase customer loyalty. Learn how Darryl and her team developed an innovative on-line training program to support Subaru's Owner Loyalty Program. This program reaches hundreds of Subaru dealers at a fraction of the cost of previous programs, strengthened dealer relationships with better training and more frequent interactions and ultimately increased Subaru's sales and service revenues.
Led by: Darryl Draper - Subaru of America
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