Session Title: Marketing Your Implementation (Cheap and Easy!)
Session Number: 224
Room: Coronado E
Day and Timeslot: Monday - 11:15am to 12:15pm
Formats: Learning Story
Listen to a Preview PodCast:
Session Description:
When rolling out our new LMS, we were faced with a communications challenge: how best to get the word out in a low-cost, effective and fun way. If you're about to introduce a new system or replace an existing system in your organization, this session will provide marketing ideas, communication examples and unique implementation approaches. You'll leave with solid examples, cool new ideas and proactive techniques for launching any system.
- Low-cost ways to deliver training for a new product
- Unique marketing ideas for a rollout or implementation
- Techniques for greatly reducing follow-up support calls after the "go-live" date
| List YOUR ideas! |
Handouts: |
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Communications Plan - Jill Retzer, Park Nicollet
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Mousepad giveaways - Kim Koehler, Park Nicollet
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Cruise giveaways - John Binger, Travel Kings International
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Cash prizes - Anonymous, self-employed
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Create a Myspace page or LMS Group on Myspace - Lara Smith, The Masie Center
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Low budget - county government - how to keep the perception that you didn't spend too much money on prizes and incentives
- To reduce support calls -- think 'web help sites' for each stakeholder audience - learners, admins, content feedback and evaluation, etc. - Grant Ricketts (session 507)
- Leverage any "customizable" pieces of the software to provide additional help or news. For example: repurpose "out-of-the-box" help with your own in-house help.
- Hold open-houses and/or sponsor labs to introduce the product, answer questions, and help people over the intial hurdles.
- Send regular tips out to users
- Offer in-person training if possible - even if it's voluntary for the users - the users who do attend will prove effect "field agents."
- Involve your help-desk folks, and provide them with the tools they need to troubleshoot issues and forward them to the appropriate team.
- Go to the learners - don't wait for them to come to you! Live demos of the basic product capbiltites/processes at staff meetings
- We provided instructions ahead of time, and during rollout. WHen users called with questions, we helped them, but also asked which step in instructions didn't make sense. This let us improve our instructions, but also gave us a handle on how many people didn't read the instructions.
- Have "scripted" responses ready for common issues/problems - faster response time to learners, and more comprehensive answers.
- Have a "birthday" or "anniversary" party for your application!
- Ask vendor for Gadgets/Gizmos/Marketing tools...
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- Implementation Communications Plan:
 CommunPlan.PDF
- Giveaway Mousepads #1: MousePadInsert-tLP.PDF
- Giveaway Mousepads #2: MousePadInsert.PDF
- FAQ List:
 FAQs.pdf
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Led By:
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Jill Jurgens
Park Nicollet Health Services
Jill has been at Park Nicollet Health Services for 9 years and has implemented 2 LMS's. The only other conference she would rather attend is "Divers Anonymous."
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Jill Retzer
Park Nicollet Health Services
Jill has been at Park Nicollet Health Services for 6 years and previously worked in the communications field. The only other conference she would rather attend is the "Umbrella-Drink-Tester/Volleyball Trade Show."
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Kim Koehler
Park Nicollet Health Services
Kim has been at Park Nicollet Health Services for 4 years and totals 12 years in training and consulting. The only other conference she would rather attend is "Boogie by the Bay."
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